Depiction. What do we mean?
We define where brands should go next, then depict how to get there.
But what do we mean by depicting?
A depiction bridges theory and action, through demonstration.
It can set the tone, bring to life direction and support robust decision making.
It should be something simple to orientate people around an idea and the thinking, rather than detailed design execution.
This can be explored in depth and detail, later.
A depiction can take many forms.
From a scenario sketch, to written story, to a believable image.
A typed document, or framework diagram, or eye-popping visual.
But more often than not, they should be sacrificial.
Who is a depiction for?
They could be for those hard-to-please stakeholders.
Who find the strategy too abstract,
those used to looking at shiny renders,
or those who judge quality thinking, visually.
They can be something for cross-functional teams to rally around.
To help recognise the value of each other’s roles,
to align on how their actions will overlap,
or to simply to feel inspired.
They might even be used to brief design execution.
By creating a ‘stake in the ground’,
figuring out the blueprint and guide-rails,
and summarising what consumers should experience.
Making a depiction useful.
At Studio Every, we make sure our depiction(s):
Summarise the intent of the strategic direction.
Demonstrate credible characteristics
Outline key principles to support future activities.
