We sharpen a brand’s competitive edge, so they stand out rather than blend in and lead rather than follow.

Building Brand Longevity

We helped a global men's personal care brand explore progressive masculinity to remain relevant for the future.

Engaging with experts helped to inform a future consumer hypothesis, with trends and adjacent categories also informing new steps, tiering and leaps for a roadmap towards 2030: to keep the brand on the front foot as category leaders.

“Studio Every turned a mountain of data and disjointed information into a coherent and inspiring brand roadmap, anchored in consumer insight: bringing that clarity has helped unlock new thinking.”
Global Associate Brand Director, Unilever

// Strategic Futures

// Value Proposition & Roadmap

Defining the next Sub-Category

We explored an emerging sub-category in USA personal care, where start-ups are rapidly occupying the market.

Using exploration of trends and markets, we uncovered signals and clues, which could be shaped in a way to enable stakeholders to recognise the scale of potential, rather than immediate near-term tactics.

“A dream team to work with when faced with sticky strategic opportunities rife with tensions! They bring clarity, calm but most importantly the magic required to navigate fog.”
Global Design & Strategy Leader, Unilever

// Strategic Futures

// New Category Development

Crafting Sustainable Propositions

We defined the hook to help US consumer make the sustainable choice with a game-changing technology.

By exploring existing data and research we uncovered clear new opportunity spaces to create a ‘pull’ for consumers.

// Breakthrough Innovation

// Value Proposition

Building an Innovation Process

We created a framework that would enable teams to think ‘consumer first’ by honing in on a clear insight.

A step-by-step guide to take teams methodically towards framing a value proposition that works for the brand, for people, and for business arriving at something disruptive.

// Breakthrough Innovation

// Innovation Capability

Establishing Brand Narratives

We helped a portfolio of global brands respond to new behaviours to remain competitive and compelling.

Uncovering and establishing new opportunities based on newly discovered behaviours to create new offerings in a crowded category.

// Breakthrough Innovation

// Value Proposition

Creating Brand Equity

We defined structural brand equity to reflect a brand’s new positioning, whilst incorporating business constraints into packaging design.

Running in parallel was a strategic future roadmap for physical packaging, to create a clear plan on how to get a pack portfolio closer to sustainability targets for 2030.

"We sought a creative agency to develop a packaging strategy for one of our flagship brands, including building an ownable portfolio. Studio Every expertly guided us through each stage of the process.”
Global Packaging Leader, PZ Cussons

// Design Strategy

// Strategic Packaging Equity

Envisaging a Future Format

We defined a disruptive and ownable innovation, identifying the right story to tell.

By unravelling what consumers value with distinct design elements and attributes, we established what design direction the format should head in and how that proposition should be defined.

“A perfect blend of strategic thinking and creative delivery, Studio Every are able to bring to life ideas that work for the consumer, the planet and the business: a great innovation partner to collaborate with.”
Design Strategy Manager, Unilever

// Breakthrough Innovation

// Future Format & Design

How we do it:

Defining the way ahead.

  • Exploring a market to understand gaps & opportunities for a point of differentiation and looking to adjacent or out of category influences to draw inspiration and shape direction.

  • Exploring trends and signals that are emerging, to inform what's next.

  • Guided discussion with experts around a topic and specialism to influence the direction and opportunity for innovation.

  • Connecting the dots to bring several opportunities together to create a big idea to launch opportunities from.

Depicting how to get there.

  • Bringing to life what's possible, plausible, probable, or preferable.

  • Plotting and detailing the stepping stones from now, to next, to beyond.

  • Creating a portrayal of the future to aid the imagination of what's possible.

  • Establishing anchor points for multi-functional teams to explore and deliver the same vision.