The Every identity

Our identity and brand: how we’ve chosen to show up and what it says about us.

We were well aware that when a new company sets up, there’s immediate reaction to the name and in particular the logo. Whether conscious or sub-conscious, it can leave a lasting impression.

So we sharpened our pencils!

And as you can see, had a great time exploring a lot of versions and iterations to land on a logo we felt represented what Studio Every is all about and the topics we care about.

Whilst most of the challenges we hope to address at Studio Every could have serious impact on many people, that didn’t mean we had to be too stuffy with how we show up.

The balancing act was creating type that was approachable and legible, but that also had a flicker of playfulness and a human aspect: our view is that creativity, even when subtle, can make a meaningful difference.

Our eyes gaze to the horizon of a brighter future with sustainable and inclusive solutions at its heart and our E is framed with a ‘sunrise’ circle hinting at the hope and positivity that a new (every) day can bring.