Stories are the fuel
Russell Ashdown, shared the power of insight and big ideas. The founder of Dirt Bag, quality coffee in a bag, shared his journey to launch a new product to market via Amazon.
His talk stressed the importance of the story for any brand. The outcome might be the same as others but your story is different. Too often people are so fixated on the product, ‘the answer’, they fail to step back to think about what the question is. What is the real human insight and idea that will create daylight between you and the competition?
Overall, it highlighted how much progress you can make when you’re time short. Dirt Bag is Russell’s side hussle, using an hour and a half each day to make progress. Whilst his day job is Creative Director at Love Creative.