Why Every?

We care about the ordinary products and services that are woven into everyday routines and patterns: they deserve to be extraordinary, for everyone!

We believe that what might seem as simply everyday products, are in fact the heroes in and out of the home. What’s more, we feel they should be accessible and affordable to everyone.

What we mean by everyday.

The ordinary products and services that are woven into everyday routines and patterns.

Remove any of these products or services and their impact would be felt. Better still, if they’re elevated, then it can be meaningful for the people who use them and the brands and organisations that provide the them.

What we mean by everyone.

Well, everyone. The girls, the guys, the gays, the straights and theys. The young, the old, the middle-aged. The global majority, any minority. The middle-income earner, the lower-income earner. Those of all abilities.

Too many people have been excluded for too long. We want to ensure that businesses recognise the power of inclusion.

We’re here to tackle the complex challenges of intersectional inclusion, along with sustainable futures, for all. With the power of creativity and a strong dose of positivity, we believe we can drive change and decipher the way ahead.